1.1 ,The objective of this guide is to provide procedures for two different descriptive analysis approaches that may be used to qualitatively describe the sensory attributes of skin creams and lotions and quantitatively measure their intensity, similarities, and differences over time. Descriptive analysis can be used to define the sensory experience of skin care products that can then be used to provide direction in product formulation, competitive assessment, ingredient substitutions, research guidance, and advertising claim substantiation.